Yesterday, I had the opportunity to speak with the folks from Albertsons/SuperValu over the phone about the current direction of their Twice the Value (aka “double”) coupons. I want to let you know what I learned, and then would love to have you weigh in.
I also have a couple bits of happy news to share with you. We’ll start there, shall we?
First a bit of good news
Recently I shared how Albertsons customers in Wyoming and Montana would no longer be a part of the Twice the Value coupon program.
After fielding many comments, Albertsons has decided to reinstate them. These customers truly are passionate about this offering. So Wyoming and Montana readers, congrats, you can look for two double coupons in your Sunday paper this week. You can expect to find them in the following papers:
- Klamath Falls Herald
- Casper Star-Tribune
- Bozeman Daily Chronicle
- Gillette News Record
- Sheridan Press
- Cheyenne WY Tribune/Eagle
- Billings Gazette
- Great Falls Tribune
- Laramie Boomerang
- Missoula Missoulian
Additionally, I’ve learned that a few of the grand prizes have yet to be discovered in the Sizzlin’ Summertime Giveaway, so
next week July 31 – August 2 will be double bonus coupons days in an attempt to give those prizes away! So watch for your chance to win next week.
The Changes that are coming
When Albertsons set the Twice the Value program in place, the coupons were intended to be treated as special promotions, in addition to the savings they already offer. However, they have become an expected promotion. Additionally, Albertsons has seen a spike in recent months in customers using the double coupons in ways they never intended.
In an effort to mitigate the abuse of the coupons and also reinstate the coupons to the Montana and Wyoming customers, Albertsons has decided to give two double coupons to all regions now. Therefore, this week you can look to receive two double coupons in your newspaper. This way instead of one area getting three coupons and another getting none, Albertsons will distribute the same amount of coupons – two – across both areas.
The number and frequency of the double coupons will now be in flux- remember, these are a nicety and not a promise. Bottom line, don’t count on three double coupons every other week anymore.
If you’ve been following my blog for any length of time, you can probably guess exactly what I think about all this.
- Your actions matter. If you ever wonder why I take such pains to make sure deals here adhere to coupon guidelines and why I stick my neck out for common sense couponing - this is why. I would encourage you to consider this and do your part to ensure that the Twice the Value coupons stick around.
- I’m glad they aren’t gone forever. I told Albertsons that I think I speak for my readers here when I say I’d rather see them change the program up than do away with them altogether. But even then, who knows? If people continue to use these not as intended, yes, I do think it’s possible we’ll see the end of this program (this is my own hunch ONLY, not based on my conversation with Albertsons yesterday). (Refer to bullet #1).
- Albertsons has to protect their interests. At the end of the day, Albertsons is a business and they have to take measures that will protect their interests and keep them profitable, too. But I have been impressed with how much Albertsons does care about wanting to hear from their shoppers, and yes, couponers, about how they can work together for a pleasant shopping experience.
- Remember, doublers are one piece of the pie. Remember my post awhile ago on What if there was a coupon apocalypse? This is the sort of thing I was talking about. Don’t get so hung up on one way of saving that you miss other pieces of the savings pie. If you follow my blog, you know that I try to portray a wide range of savings options including freezer cooking, gardening, and online shopping. I choose to see the glass as half full and this site will continue to remain ever committed to being an upbeat, optimistic site to get your deals.
Albertsons is listening, and they are continuing to develop this program in ways that will incent their customers but still make sense for them as a business. However, before you start blasting their Facebook with negative “I’m never shopping there again!” messages, I would encourage you to consider things from their end, too. Remember, we are not entitled to double coupons, they have been a special offering to us these past couple years.
I would love to have you weigh in now. What do you think of these changes? Do you have any suggestions for Albertsons might keep this program, mitigate abuse, and still make it worthwhile for customers?