After posting the Rite Aid policy changes last night and reading your comments on the post and Facebook, I thought I would take a moment and reach out to Eric, who works in Public Relations for Rite Aid. I was able to speak with him this morning, and thought I’d share with you some of what I learned.
Please note that this Q and A is a general recap of the conversation, not verbatim. Permission was obtained to share this information with you.
Q. What was the reasoning behind the new coupon policy changes?
A. It was Rite Aid’s response to a growing number of customer complaints that sale items were selling out too quickly. After careful consideration, these changes were made in an attempt to keep more stock on the shelves for other readers to take advantage of. This is the root cause for both the change to the buy one, get one free policy and the limiting of 4 like manufacturer’s coupons per day.
Q. Has the show Extreme Couponing impacted your stores in any way?
A. Rite Aid has definitely seen a surge in consumers’ interest in using coupons at their store, though they can’t pinpoint it to one event or show. Rite Aid’s goal has been to be transparent with their shoppers on coupon acceptance. This is why they were one of the first national chains to make their policy available on their website and notify us of changes. (Angela’s note: in fact, I had an email from Rite Aid in my inbox this morning announcing the new changes).
Q. Stock (or the lack thereof) is a big issue with my readers. What’s going on?
A. Rite Aid is very aware about this issue, and had a team gathering the complaints. The policy changes were made upon recommendation to address those complaints and keep more stock on the shelves. Individual stores also have the right to limit quantities where possible. Rite Aid can’t promise or state what future actions may be taken.
Q. Is there anything else you’d like to relay to my readers about Rite Aid?
A. Thank you for your continued feedback. It is valued and appreciated, whether positive or negative. (Angela’s note: Rite Aid has a contact form available on their site as well as a Facebook page. I appreciate their willingness to hear from and work with us.)
My Final Thoughts….
I want to thank Eric for taking the time to speak with me this morning about these issues, and his consideration of what I had to share. I also let Rite Aid know I am happy to work with them in any way possible to resolve the issue of stock, and chat with anyone from their team to offer my suggestions in an effort to help bridge the gap. Finally, I want you to know that I take your concerns to heart and am working to try and help find solutions.