Walgreens will be launching their new Balance Rewards program this Sunday, September 16th. This program reminds me an awful lot of Rite Aid’s Wellness Program, in that you earn points based on your purchases. You also get the sale prices only if you are a Balance Rewards member.
You can then redeem the Rewards for future purchases.
According to the short video on their website, here is the dollar equivalent:
- 5,000 points = $5
- 40,000 points = $50
How hard is it to earn points? The video provided these examples, which I’m assuming are hypothetical:
- Cookies = 100 points
- Toothpaste = 250 points
- Bread = 500 points
- Paper Towels = 1,500 points
- Laundry Detergent = 3,000 points
You can also earn points for doing things like getting a flu shot, filling a prescription, or participating in the Walk with Walgreens program (1 mile = 10 points). Also, online purchases qualify for points.
If you are interested, you can sign up for Walgreens Balance Rewards Program online, and I’m sure they’ll have in-store sign ups starting this Sunday. I decided to take a sneak peek at this upcoming week’s ad to see how these deals would be presented to the consumer. Here’s an example:
(Image taken from screen shot of ad at iheartwags)
In this specific example, you’d need to be enrolled in the Balance Rewards program to receive the sale of buy one, get one 50% off, and obviously you’d need to be signed up to receive your points. At the top end, you’d get 3,000 points for buying $15 worth, which is roughly $3. Also of note, there were a couple Rewards deals in the ad that clearly pointed to using coupons while still earning points.
In case you’re wondering, this week’s ad also has Register Reward offers, but I wouldn’t at all be surprised if they start to phase that program out as they make a push for customers to sign up for the new Balance Rewards program.
What do I think about all this? While the program may in fact be a good one, it confirms my decision to focus my attention here at The Coupon Project on grocery deals while only highlighting occasional drugstore deals. I personally like shopping trips that are hassle-free, single transaction, and don’t involve complex math equations done on the fly at the store. It seems that the drugstores more frequently change their programs and policies than grocery stores, making it difficult for the occasional shopper.
But what about you? Does this change your feelings about shopping at Walgreens more positive, or less positive? How are you feeling about shopping the drugstores in general?
Thanks for the heads up, Frugal Living NW!