Just because it’s on an endcap does NOT mean it’s on sale

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I'm sure I'm preaching to the choir here, but I wanted to share something from my Fred Meyer trip last night.

We were out of juice and I was about to head down the juice aisle when I noticed an endcap with the Fred Meyer 64-oz  apple juice displayed with a big orange "sale" tag and a price of $1.93. It was apparent a few had been taken, leading one to easily conclude that this was some great deal. 

However, when I read the sign closer, the regular price was…$1.93. A savings of $0.00. Hmmm. I went down the aisle to find the Kroger brand – same size – on sale for $1.49. 

While we're talking about this, I want you to pay attention to their milk prices. They frequently have the Fred Meyer brand with the coupon. Lately, we're seeing the coupon is good for $1.25 for a 1/2 gallon. However, if you go down the milk aisle, you'll most likely notice that the Mountain Dairy brand is about $2.29 a gallon – cheaper than the Fred Meyer brand with coupon.

Why am I sharing all this with you? Because it's important to me that you're savvy shoppers. Don't blindly assume that the store wants to show you the best deal. This includes a store such as Fred Meyer, which is currently one of my favorite coupon-friendly places for scoring great deals.   
 

1 thought on “Just because it’s on an endcap does NOT mean it’s on sale”

  1. I have been buying Mountain Dairy there as well, noticing that it was a better deal. Another thing about our local Fred Meyer (I think we might frequent the same one) is that my husband and I often notice that some of their “deals” are higher than their actual prices. A few weeks ago, when my husband went to get some juice, the corporate price sign was something like 2/$4, but the store price said $1.93. It actually rang up at the corporate price at the register and when he asked about it, the checker looked into it and indeed gave him the lower price. A few days later I was talking to the grocery manager and he explained that they have the right to lower prices to match other local stores prices, but that sometimes the register doesn’t reflect those savings. So watch out for those items that they lower but leave the corporate sale sign on!

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