I'm sure I'm preaching to the choir here, but I wanted to share something from my Fred Meyer trip last night.
We were out of juice and I was about to head down the juice aisle when I noticed an endcap with the Fred Meyer 64-oz apple juice displayed with a big orange "sale" tag and a price of $1.93. It was apparent a few had been taken, leading one to easily conclude that this was some great deal.
However, when I read the sign closer, the regular price was…$1.93. A savings of $0.00. Hmmm. I went down the aisle to find the Kroger brand – same size – on sale for $1.49.
While we're talking about this, I want you to pay attention to their milk prices. They frequently have the Fred Meyer brand with the coupon. Lately, we're seeing the coupon is good for $1.25 for a 1/2 gallon. However, if you go down the milk aisle, you'll most likely notice that the Mountain Dairy brand is about $2.29 a gallon – cheaper than the Fred Meyer brand with coupon.
Why am I sharing all this with you? Because it's important to me that you're savvy shoppers. Don't blindly assume that the store wants to show you the best deal. This includes a store such as Fred Meyer, which is currently one of my favorite coupon-friendly places for scoring great deals.