20 Ways to Get Free Baby Stuff

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According to BabyCenter, your baby’s first year of life may cost you $11,195. That’s a lot of money to spend on someone so small! Thankfully, there are lots of ways to get free baby stuff to help you out.

Of course, getting freebies for baby won’t completely cover your baby’s needs. But they should help you make more informed decisions on which formula, diapers, and other products to buy.

Companies who make baby products want parents to try their items so that parents can become loyal customers. You can easily find free diapers, free formula, free toiletries, and more.

How to Get Free Baby Stuff

Whether you’ve got a baby on the way or have just welcomed a little one to your family, there are lots of ways to get free baby stuff online, by mail, or in-store.

Note that some of the freebies for babies in this list may require a shipping charge, but we’ve noted that where applicable.

1. Free Welcome Box from Amazon

If you’re expecting, you’ll want to start a baby registry so friends and family can help you stock up for your little one’s arrival.

It’s free to create an Amazon Baby Registry, and if you’re a Prime member, you’ll also qualify for a free Welcome Box as a thank-you from Amazon.

This box has a value of up to $35 and includes items for both parents and babies.

To get your free Welcome Box, you’ll need to take these steps:

  • Join Amazon Prime. While creating a Baby Registry is open to all customers, the Welcome Box is only available to Prime members.
  • Complete at least 60% of your Registry Checklist. Add products from their suggested categories to your registry or just mark each category as complete.
  • Purchase at least $10 worth of items from your Registry. You can do this yourself or wait until someone gifts you an item off your registry.

Once the purchased items have shipped, you’ll be able to log in to your account and request your free box (with free shipping, too!).

Other Amazon Baby Registry Perks include a 15% completion discount, free 365-day returns, group gifting, and more.

RELATED: 7 Ways to Get Amazon Prime for Free

2. Free Goody Bag from buybuy BABY

buybuy BABY also gives a free gift to expectant parents: a free goody bag! This goody bag is full of samples and a buybuy BABY coupon to help you save.

The catch? The free goody bag is only available in stores, and there aren’t a lot of physical buybuy BABY locations. (My state only has one store!)

You can start your Baby Registry online and then pick up your free goody bag the next time you’re at the store.

3. Free Welcome Kit from Target

Sign up for a baby registry at Target to receive a free welcome kit full of good stuff (valued at $100) for you and your baby.

After creating your registry, you’ll see a Welcome Kit offer added to your Target Circle offer list on the app and the website. (Check the Baby Registry category if you’re having trouble finding it.)

You can either pick up your welcome kit at Guest Services in the store or have it shipped directly to you for free with an additional purchase of $35 or more.

Note that the welcome kit is subject to store availability, so you may want to call ahead to see if your local store has them before you make a special trip.

Other Target Baby Registry Perks include a 15% discount, free returns and exchanges for a year, access to exclusive deals, and more.

4. Free Welcome Box from Walmart

Create a Walmart Baby Registry and you can sign up for a free Welcome Box. What makes this deal especially awesome is that it will ship to you for free!

After you start your Walmart Baby Registry, just copy and paste your registry URL in the form HERE and submit your information.

Samples vary but have included products from brands like Dr. Brown’s, Dreft, Enfamil, Huggies, Johnson’s, and MAM.

5. Free Formula from Enfamil

Sign up for Enfamil Family Beginnings and you may be eligible for free baby formula samples.

You’ll also earn points per dollar on Enfamil purchases, receive formula coupons and digital cash back rebates, and get a chance to win a year’s supply of free formula.

Enfamil has a few other perks like a set of Belly Badges for those cute monthly milestone pictures, a 24/7 ask-a-nurse chat via the mobile app, and special gifts and discounts from Enfamil’s partners.

Once your child is a little older, you can request a free sample of Enfagrow Premium Toddler Nutritional Drink.

6. Free Formula from Similac

Join Similac Rewards for free formula samples and baby formula coupons as well as support in your feeding journey.

They also have specialized Alimentum and NeoSure rewards programs if you use those specialty formulas for your baby.

One fun bonus of all three programs is a free Shutterfly photo book! You’ll most likely need to pay for shipping with your photo book, but it’s still a nice way to document your pregnancy and/or baby’s first months.

If you find that Similac is your formula of choice, you may want to use their Schedule & Save service to save at least 10% – and up to 26% – on your formula purchases directly from Similac.com.

7. Free Pregnancy Sample Box from Hey, Milestone

Celebrate your pregnancy with a Pregnancy Sample Box from Hey, Milestone (formerly Noobie Box).

This box includes a ton of samples, and you can see exactly what is in the current edition before you place your order.

You’ll get free samples like Cuties diapers, Water Wipes baby wipes, a Lansinoh breastfeeding sample set, Eucerin baby wash, Medela pacifiers, and more.

Note that the box is free, but you will have to pay shipping and handling (currently $12.95 in the contiguous United States).

If you love what you get in the Pregnancy Sample Box, you may also want to get the Newborn Sample Box and/or the Family Nutrition Sample Box for just the cost of shipping.

8. Free Hello Baby Box from Babylist

Create a universal baby registry at Babylist to be eligible for their popular Hello Baby Box.

Since Babylist is a universal baby registry, you can add items from any store to your baby registry! Think Etsy, smaller mom-and-pop retailers, and local businesses with an online storefront as well as larger retailers.

Complete the following steps to be eligible for a Hello Baby Box:

  • Create a registry with an arrival date and a US shipping address
  • Add three items from any store
  • Add three items from the Babylist Store
  • Complete a purchase of $10 or more off your registry

Once you’re eligible, you’ll be able to request a Hello Baby Box filled with samples like bibs, bottles, diapers, hats, pacifiers, wipes, and money-saving coupons.

Note that you’ll need to pay shipping of $9.95. Most boxes should arrive within 15 business days.

The items included in the box typically fit babies under 2-3 months old, so your arrival date must be between four weeks ago and up to nine months away.

9. Free Rewards from Pampers Club

Some parents (me included) are very brand loyal to diapers. If Pampers is your brand, be sure to sign up for Pampers Club to turn all those diapers and wipes purchases into rewards.

It’s very easy to earn rewards: just scan the codes on your Pampers packs via the app and collect Pampers Cash that you can turn into rewards.

Rewards include Pampers coupons as well as photo cards, gift cards, and even straight cash to your PayPal account. The best reward I ever got from Pampers Club was a PlasmaCar riding toy that we still use today!

PS – If you like Pampers and other P&G products, sign up for P&G Good Everyday Rewards to get access to high-value coupons and rewards on their popular brands.

10. Free Rewards from Huggies Rewards+

Prefer Huggies? They have a rewards program, too! It’s called Huggies Rewards+ and works in conjunction with the Fetch Rewards app to reward you for purchasing Huggies, Pull-Ups, and Goodnites products.

When you scan a Huggies product receipt into Fetch Rewards or purchase a Huggies product on Amazon, you’ll earn points for purchasing those products.

You’ll also see a Huggies Rewards+ tracker in the app. Each time you hit a milestone in the tracker, you’ll earn bonus points!

Redeem your points for fun T-shirts or popular gift cards like Amazon, Starbucks, Target, and more.

11. Free Formula from Nature’s One

Nature’s One wants to help you find the best product for your little one, so they’ll send you a free formula sample if you ask (and pay $5.95 shipping). This will be a full-size 12.7-oz. retail can of your choice.

There is a limit of one sample per household or family per brand, and you must be a registered customer to participate in the free sample program.

Note: The sample program has been suspended because of a significant increase in orders due to the formula shortage. Continue to check back!

12. Free Diaper Trial Pack from Abby & Finn

Abby & Finn wants you to try out their chlorine-free eco-diapers and 99.7% water wipes, so they offer the option of a free Deluxe Diaper Trial – just pay shipping and handling of $4.95.

The pack will include 8 diapers and 20 wipes. You will not be enrolled in a subscription with this trial pack.

Note: The Deluxe Diaper Trial is currently out of stock – check back soon!

13. Free Diapers Sample from Cuties

Sign up for a free sample of Cuties Complete Care baby diapers. You’ll enter your email address, then fill out the form linked in your email to sign up.

Choose from size Newborn to up to size 7. Cuties diapers and wipes are sold at Amazon and Walmart.

14. Free Sample Kit from Nanobébé

Order a free Nanobébé sample kit that introduces parents to their award-winning nursing essentials.

This kit includes samples of their Mom’s Choice Breast Milk Storage Bags, their Nursing Pads, and the award-winning Flexy Pacifier.

You will need to pay shipping and handling at checkout.

Note: This sample kit is not currently available, but you can sign up to be notified when it is back in stock.

15. Free Breastfeeding Starter Pack from Kiinde

Try out the Kiinde system with a free breastfeeding starter pack. This system is compatible with any breast pump and allows you to pump directly into a pouch and feed directly from the pouch to your baby.

Anyone who’s ever had to pump knows that spilling and wasting breast milk is devastating. With this system, there are no milk transfers, no milk loss, and no exposure to germs.

The starter pack is free (a $49.99 value), but you will pay $5.99 for shipping. It includes a pouch storage bag, adapters for your pump, a bottle, a slow-flow nipple with a case, and two coupons.

16. Free Baby Leggings (5 Pairs)

My first two babies had super chunky thighs, so my go-to outfit for them was a onesie plus a pair of super adorable leg warmers.

That way I didn’t have to struggle to get pants over their rolls and it made diaper changes easier, too!

Get five pairs of free baby leggings from BabyLeggings.com – a $50 value! Use the coupon code PJBABY when you add your choice of leggings and pay $14.72 for shipping.

17. Free Books from Dolly Parton’s Imagination Library

If you’re lucky enough to have this program in your area, you can sign up your child to receive free books from Dolly Parton’s Imagination Library.

This program works with local community partners to provide free books to children from birth to age five. Currently, over one million free books are given each month to children around the world!

Check availability near you and sign up at ImaginationLibrary.com.

18. Free Breast Pump

Did you know one provision in the Affordable Care Act is that your health insurance plan must cover the cost of a breast pump?

You should receive a free breast pump to rent or keep as well as breastfeeding support and counseling for the duration of your breastfeeding journey.

If you need help with the process, Aeroflow Breastpumps will help you find the motherhood essentials covered by your insurance – not just breast pumps, but also maternity compression and postpartum recovery.

When you enter your information HERE, Aeroflow will verify your coverage all submit all required paperwork on your behalf, then make sure you get your items with free shipping to your door.

19. Free Samples from PINCHme

PINCHme is a great opportunity to get free baby stuff as well as other free samples. They partner with brands to get freebies to potential customers.

When you sign up and fill out your profile, be sure to mention that you are a parent (or an expecting parent) as that will determine which free baby samples you are offered.

You’ll need to wait for the next upcoming Sample Day to get your free samples, and be sure to act quickly once they go live as the free samples can go fast!

Remember, not all of their free samples are baby-related, but they do have some offered occasionally. Recent products included an Aquaphor Baby Healing Balm Stick and Coppertone Baby Sunscreen Spray.

20. Free Kindle eBooks from Prime Reading

One benefit of your Prime membership you may have overlooked is Prime Reading. You can get access to digital audiobooks, books, and magazines for free!

Can’t make it to the library? No worries – just check out one of the free Kindle e-books for children available through Prime Reading, like the Disney 5-Minute Fairy Tales Starring Mickey & Minnie.

And of course, there’s plenty of reading material in there for you, too, during those long feeding sessions with a newborn.

RELATED: Prime Reading: Read Magazines, Books, and Audiobooks for FREE!


There are lots of ways to get free baby stuff. These baby registry benefits, free sample offers, and rewards programs can get you free formula, free diapers, free books, and lots of goodies to try out.

Work your way through the list above to help you stretch your budget as you prepare for your baby.

23 ways to get free baby stuff